Art Director Natalie Racz
Graphic Designer Natalie Racz

After working with Houselink for their 2010 annual report, we were approached to create a logo for their new division, Something Extraordinary. Something Extraordinary is the fundraising aspect of their company, where ordinary people would donate whatever amount of money they could to help fund homes and support to rehabilitate the homeless in Toronto primarily suffering from mental illness.

For this I decided to target the younger generation who are focused on the whole "change" movement. By giving this logo a sort of "super hero/comic book" look I also gave the message that even if you don't own a mansion or a European sports car, you, an ordinary person, can change the world and be part of Something Extraordinary.