Art Director Natalie Racz
Copy Writer Natalie Racz
Graphic Designer Natalie Racz

The PlayStation Portable is all about bringing your hardcore gaming experience with you no matter where you go, so for this campaign I wanted to make each piece interactive in its own way to showcase how the user for this product is serious about their gaming and like to escape the monotony of real life by being sucked into their console.

The first piece is transit shelter poster that showcases a transparent (glass/plastic) screen on the PSP that shows the people waiting in the transit shelter as part of the game. Passers by would see the that real life can be just as intense and by having your PSP with you, waiting for the bus can be an adventure comparable to Final Fantasy. (Well.. Maybe not that extreme..)

The second piece is a billboard that shows the screen as a television screen that would constantly be showing a slideshow of user sent in photos from the PSN network to illustrate the fact that you do not have to have an expensive home console to play multiplayer worldwide.